With help from Team Aluminum, a group of on-site ambassadors who collect recyclable items during the games, Ball and KSE have recycled more than 40,000 pounds of aluminum. This includes verbal mentions and in-arena exposures during the ABC broadcasts.Īmid all the winning, the 21,000-seat arena, built in 1999, has also become a leader in environmental stewardship thanks to the support of KSE, which has contributed recycling infrastructure and investment. ![]() Its return on investment is difficult to quantify, Mitchell says, but the in-broadcast brand exposure through the opening two games in Denver has resulted in $31.9 million worth of buzz, according to Apex Marketing Group. “It’s been so much excitement and beyond anyone’s expectations of what would happen when we decided to put our name on that arena,” Ball Aluminum Cups president and general manager Emily Fong Mitchell said in a video interview.īall entered into a long-term agreement with parent company Kroenke Sports Entertainment (KSE) in 2020, amid the pandemic, and is reportedly paying roughly $6 million a year for the naming rights. NBA Champion Andre Iguodala Invests in New NWSL Club Bay FC Sporticast: How Sin City Became A Sports City, With Joe Maloofīills Ink New Stadium Naming Rights Deal With Highmark While the Avalanche and Mammoth both won titles last year, the Nuggets’ run to the NBA Finals brings a different level of shine, with more viewership and fans from around the globe tuning in.
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